Bill Garland’s Piehole Whiskey

Bill Garland created pin-up characters Sweet Ashey (Apple), Sweet Cheri (Cherry) and Sweet Peggy (Pecan) for the launch of Diageo’s pie flavored whiskey product. Pecan Pie flavored whiskeyApple pie flavored whiskeyBill-Garland_retro_pin-up_painting_sweet_cheri-cherry-pie-hole-whiskey_label-bill-garland

Recently, Piehole Whiskey entered into the San Francisco World Spirits competition. They were a Gold Series Medal Winner of the 2015 Packaging Design Awards. Explaining the launch of the product, Kristin Markovich, Diageo’s senior whiskey innovation manager, said: “Many people remember that feeling you get when you first taste Grandma’s pies fresh from the oven… Piehole is our way of bringing that delicious memory to consumers for any fun occasion.” Using Bill’s “ladies” as the focal point, the brand tapped Garland to add his unique “retro” illustration skills to create new illustration content for the “Recipes” and “Stuff” site pages.  To see more from Bill Garland, view our website! 


Project: ”Piehole Whiskey”
Client: Diageo
Ad Agency: Raison Pure
Illustrator: Bill Garland

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