Bonnie Hofkin Does Cocktail Napkin Style Drawings for United SXSW



drawing, sweepstakes, illustration, tech, contest, art, artist, icons & logos, Bonnie Hofkin does cocktail napkin drawing developments of technology for United SXSW

Bonnie Hofkin does cocktail napkin drawing developments of technology for United SXSW.

Click here for the complete contest video including Bonnie’s work.

AA Reps artist Bonnie Hofkin created cocktail napkin style drawings for the United Airlines Ideation Lounge:  Ideas Fly Sweepstakes at this month’s SXSW show in Austin, TX.  Working with the co-located creative team at Momentum, Bonnie’s was tasked with creating simplified representations of complex technologies.

Contestants are encouraged to pitch their best ideas for United Airlines digital platforms. Submissions are to be drawn on the back side of United Airline’s festival napkins and submitted via Instagram or Twitter captioned with #IdeasFlySweepstakes. Through contest entry contestants are eligible to win two tickets anywhere United travels (including more stops to the world’s most esteemed tech hubs!)

Agency: Momentum (Chicago & St. Louis)

CD: TJ Rapach

AD: Tammy Russ

Production: Emily Beckett

Leave a comment


Name*

Email(will not be published)*

Website

Your comment*

Submit Comment

© Copyright AA Reps - Designed by Pexeto