AA Reps artist Marcel Laverdet does CGI renderings



Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development done by Marcel Laverdet.

animal rendering of gorilla with mohawk; animal rendering of elephant under water swimming; animal rendering of tuna underwater trapped by coffin shaped net for greenpeace; animal rendering of dinosaur skeltetons in house with open door; landcape rendering of house on water with sunset; architecture rendering of brick building and chairs; architecture rendering of multiple buildings and men with fog; landscape rendering of ruined city fog telephone wires and hotel; landscape rendering of temple within rock foundation; architecture rendering of slaughter house; architecture rendering of room with skeleton and light in window; architecture rendering of brick building and chairs; characters toy soldiers with red uniform and shield; characters medieval with sword and red background; Character baby doing lotus pose in yoga; characters dragon animated in sky holding paper; characters dragon peeking behind object; characters elv quadri holding lantern in toy workshop; characters santa walking from workshop in red suit; characters toaster with legs and arms running with toast; characters zfakirdef snake charming; people cat woman looking with fire and whip; people all together several shots and dancing with geckos; people mermaid looking under water between rocks; people pin up girl pink wig on pink bed; people woman in room full of water window dive; people man and creature companions; people woman in bathing suit with gadget and umbrella; people woman dive in ocean one leg up and arms out

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

Animation, Illustration, Interactive, CGI,CGI Architecture, CGI Characters, CGI Illustration, CGI Products & Still Life, Character Development

3D Rendering vs Product Photography



Product photography has always been the reigning champion of marketing. Everyone knows how important it is to make your product look as good as possible. The better your product looks on screen or billboard, the more likely a customer is going to want to shell out the money to buy that product.

With new advances in technology and more affordable software, companies like Ikea are resorting to a new kind of imaging. 3D rendering is becoming a more and more effective and cost efficient way to design, advertise, and conceptualize a multitude of products.

From scratch. with 3D rendering, a product can be created without the building blocks of a prototype. The image can be created from specification drawings of even rough sketches.

Fully layered file delivery. While a photograph is usually made up of one layer, a CG product is delivered as fully layered files with each detail as a separate layer. Even the shadows are separated.

Troubleshooting? No problem. Since the CG product was created using a program, there is never a point of no return (unless you already posted the image. Whoops!) Changes to the image can be made at any moment after completion.

Looks just like a real photograph. These days CG rendering is so crisp that most people can’t even tell if the image is real or not. Material such as metals, plastics, rubbers, and woods all render incredibly well and are nearly indistinguishable from the real thing.

Boundless resolution. Your average professional camera these days has about 25 megapixels. CG rendered images can give the equivalent of over 50 megapixels. That’s super high resolution and quality.

 Image converted using ifftoany

This doesn’t mean that product photography is going to become obsolete. It is still more cost efficient to photograph the product if the product already exists, or if the item is complex in shape which could be very time consuming to create on the computer. Materials like tiles and fabrics are hard to render as well and are better off being photographed.

Fires Can Happen Before You Call 9-1-1



F/C illustration depicting a fire due to having hazardous products stored inside a factory environment to emphasize safety in the working place.

Tony Randazzo created this rendering for The Marlin Company‘s safety poster.

Educational and Promotional Items for Police, EMS, and Fire Department



F/C illustration depicting the work of the police with the community in order to make parents and their children aware about safety tips.

Garth Glazier created this illustration for Positive Promotions Magazine.

To see the entire magazine entitled “Community Safety”click here.

Problems / High Tech Solutions



Several illustrations depicting ways to set your high end tech home cinema and audio system.

To see more of Garth Glazier’s work click here

Darren Whittington’s Gold Medal Performance for Coca-Cola



Working closely with the design team at Turner Duckworth, Darren Whittington created a series of iconic silhouette images of  Coca-Cola’s ‘Eight-Pack’ team- to root on Team USA at the upcoming London Olympics and Paralympics 2012.  The ‘Eight-Pack’ imagery recreates action poses  of: David Oliver (men’s track & field), Shawn Johnson (women’s gymnastics), David Boudia (men’s diving), Alex Morgan (women’s soccer) John Isner (men’s tennis), Henry Cejudo (men’s wrestling), Marlen Esparza (women’s boxing), and Jessica Long (Paralympics women’s swimming)- all within a patriotic striped can design that provides movement and context for each sport.

To see more of Darren Whittington’s work click: Here

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